The last months of 2017 and the start of 2018 have been amazing for a much-needed change arriving in Hollywood and various parts of the entertainment industry with female executives now becoming the norm during the time of the “#MeToo” campaign which has swept the majority of the world. Looking up to female executives as pioneers of the change being seen across the media industry was once hard but the arrival of a new generation headed by Desiree Perez of Roc Nation is changing all that.
Formed in 2008, Roc Nation was conceived under the leadership of Shawn Carter, rapper “Jay-Z” who had already identified Desiree Perez as a future star of his business empire who has worked with the rapper for more than two decades. Perez would make her name when Jay-Z entered negotiations with Live Nation regarding the formation of a new record label and media business with fingers in many different pies; allowing Dez Perez to head up the negotiating team was a stroke of genius as she eventually convinced Live Nation to sign a decade-long deal with an estimated $100 million.
Now the Chief Operating Officer at Roc Nation and a well-known member of the “so-called” Hova Circle of Influence the arrival of Desiree Perez to a wider audience has been confirmed with her decision to join forces with six other female executives in an open letter to the Board of Trustees of the Recording Academy. Perez is obviously now seen as one of the most important executives in the media industry as she was called upon to sign a letter detailing the disgust the executives felt about the comments of Recording Academy President Neil Portnow. The President has been called upon to resign after making sexist comments about female artists in the record industry and described as “woefully out of touch” by Perez and her fellow executives.